Clases de marca a registrar para una empresa informática

Si estamos pensando en montar una empresa de informática o ciberseguridad es aconsejable registrar la marca que utilizaremos para vender los productos o servicios. Estas son todas las clases aconsejadas a registrar, para una empresa de este tipo.

Para productos:

• Clase 9: Incluye principalmente aparatos e instrumentos para fines científicos o de investigación, equipos audiovisuales y de tecnología de la información, así como equipos de seguridad y salvamento.

Para servicios:

• Clase 35: Incluye principalmente servicios relacionados con la gestión, explotación, organización y administración de una empresa comercial o industrial, así como servicios de publicidad, marketing y promoción.
• Clase 37: Incluye principalmente servicios en el ámbito de la construcción, así como servicios que implican la restauración de objetos a su estado original o su preservación sin alterar sus propiedades físicas o químicas.
• Clase 38: Incluye principalmente servicios que permiten que al menos una parte se comunique con otra, así como servicios de difusión y transmisión de datos.
• Clase 41: Incluye principalmente servicios consistentes en todas las formas de educación o formación, servicios cuyo objetivo básico sea el entretenimiento, la diversión o la recreación de las personas, así como la presentación al público de obras de arte visual o literatura con fines culturales o educativos.
• Clase 42: Incluye principalmente servicios prestados por personas en relación con los aspectos teóricos y prácticos de campos de actividad complejos, por ejemplo, servicios de laboratorio científico, ingeniería, programación informática, servicios de arquitectura o diseño de interiores.

Cada una de esas clases incluyen un montón de ítems de productos y servicios específicos. Cada registro de clase incluye, con el coste básico, 20 de esos ítems. A partir del ítem 21, cada ítem tiene un coste extra.

Dejo abajo, los 20 ítems que considero aconsejables registrar en cada categoría:

Ítems aconsejados para la clase 9

• 090306 – data processing apparatus
• 090589 – computer operating programs, recorded
• 090591 – computer software, recorded
• 090594 – couplers [data processing equipment]
• 090603 – interfaces for computers
• 090620 – readers [data processing equipment]
• 090622 – scanners for data processing
• 090640 – smart cards [integrated circuit cards]
• 090658 – computer programs, downloadable
• 090717 – computer software applications, downloadable
• 090755 – security token hardware for user authentication
• 090791 – computer software platforms, recorded or downloadable
• 090841 – downloadable software for generating cryptographic keys
• 090842 – downloadable e-wallets
• 090847 – data sets, recorded or downloadable
• 090870 – downloadable computer software for managing cryptocurrency transactions
• 090906 – computer network routers
• 090943 – electronic storage media
• 090952 – biometric scanners
• 090965 – NFC tags

Ítems aconsejados para la clase 35

• 350027 – updating of advertising material
• 350039 – advertising / publicity
• 350047 – advertising agency services / publicity agency services
• 350061 – computerized file management
• 350064 – organization of exhibitions for commercial or advertising purposes
• 350077 – advertising by mail order
• 350080 – compilation of information into computer databases
• 350081 – systemization of information into computer databases
• 350084 – online advertising on a computer network
• 350086 – data search in computer files for others
• 350112 – website traffic optimization / website traffic optimisation
• 350113 – pay per click advertising
• 350117 – updating and maintenance of data in computer databases
• 350127 – web indexing for commercial or advertising purposes
• 350133 – registration of written communications and data
• 350134 – updating and maintenance of information in registries
• 350166 – business consultancy services for digital transformation
• 350172 – arranging and conducting of commercial events
• 350173 – data processing services [office functions]
• 350178 – advertising services to create brand identity for others

Ítems aconsejados para la clase 37

• 370003 – electric appliance installation and repair
• 370014 – office machines and equipment installation, maintenance and repair
• 370016 – burglar alarm installation and repair
• 370084 – telephone installation and repair
• 370105 – providing information relating to repairs
• 370116 – installation, maintenance and repair of computer hardware
• 370117 – interference suppression in electrical apparatus
• 370119 – rebuilding machines that have been worn or partially destroyed
• 370125 – repair of security locks
• 370130 – refilling of toner cartridges
• 370136 – repair of power lines
• 370140 – laying of cable
• 370147 – services of electricians
• 370150 – refilling of ink cartridges
• 370153 – mobile telephone battery charging services / cell phone battery charging services
• 370157 – maintenance of passenger lifts via remote monitoring systems / maintenance of passenger elevators via remote monitoring systems
• 370160 – rental of portable power chargers
• 370168 – information technology consultancy relating to installation, maintenance and repair of computer hardware

Ítems aconsejados para la clase 38

• 380004 – message sending
• 380023 – communications by computer terminals
• 380024 – computer aided transmission of messages and images
• 380027 – providing information in the field of telecommunications
• 380030 – communications by fibre optic networks / communications by fiber optic networks
• 380037 – providing telecommunications connections to a global computer network
• 380038 – telecommunications routing and junction services
• 380039 – teleconferencing services
• 380040 – providing user access to global computer networks
• 380043 – providing internet chatrooms
• 380044 – providing access to databases
• 380047 – transmission of digital files
• 380049 – videoconferencing services
• 380050 – providing online forums
• 380051 – streaming of data
• 380052 – radio communications
• 380056 – geolocation services [telecommunications services]
• 380057 – providing access to blockchain networks
• 380058 – providing chatrooms in virtual environments
• 380059 – providing online virtual reality-based forums for work collaboration

Ítems aconsejados para la clase 41

• 410002 – academies [education]
• 410004 – entertainment services
• 410010 – organization of competitions [education or entertainment]
• 410011 – correspondence courses
• 410017 – teaching / educational services / instruction services
• 410045 – arranging and conducting of conferences
• 410046 – arranging and conducting of congresses
• 410049 – educational examination
• 410051 – organization of exhibitions for cultural or educational purposes
• 410070 – arranging and conducting of seminars
• 410076 – arranging and conducting of workshops [training]
• 410091 – online publication of electronic books and journals
• 410203 – arranging and conducting of in-person educational forums
• 410207 – training services provided via simulators
• 410218 – know-how transfer [training]
• 410231 – organization of electronic sports competitions
• 410239 – providing training and educational examination for certification purposes
• 410240 – research in the field of education
• 410249 – production of podcasts
• 410256 – entertainment services provided in virtual environments

Ítems aconsejados para la clase 42

• 420040 – technological research
• 420064 – engineering*
• 420090 – computer programming
• 420139 – computer software design
• 420140 – updating of computer software
• 420175 – recovery of computer data
• 420176 – maintenance of computer software
• 420177 – computer system analysis
• 420194 – computer system design
• 420201 – installation of computer software
• 420204 – computer software consultancy
• 420206 – computer virus protection services
• 420215 – monitoring of computer system operation by remote access
• 420220 – software as a service [SaaS]
• 420221 – information technology [IT] support services [troubleshooting of software]
• 420223 – server hosting
• 420231 – technological consultancy
• 420232 – computer technology consultancy
• 420233 – telecommunications technology consultancy
• 420235 – computer security consultancy

También, además de esos 20, es casi mandatorio agregar los siguientes 15 ítems:

• 420239 – monitoring of computer systems to detect breakdowns
• 420241 – internet security consultancy
• 420242 – data security consultancy
• 420243 – data encryption services
• 420244 – monitoring of computer systems for detecting unauthorized access or data breach
• 420262 – writing of computer code
• 420263 – telecommunication network security consultancy
• 420272 – digital forensic investigations in the field of computer crimes
• 420273 – technological consultancy services for digital transformation
• 420277 – artificial intelligence consultancy
• 420278 – research in the field of artificial intelligence technology
• 420285 – computer programming services for data processing
• 420286 – software engineering services for data processing
• 420296 – hosting virtual environments
• 420315 – artificial intelligence as a service [AIaaS]

Y ya, en caso de ser estríctamente necesario, agregar estos otros también:

• 420083 – computer rental
• 420159 – rental of computer software
• 420161 – research and development of new products for others
• 420197 – duplication of computer programs
• 420198 – conversion of data or documents from physical to electronic media
• 420199 – creating and maintaining websites for others
• 420200 – hosting computer websites
• 420205 – rental of web servers
• 420209 – providing search engines for the internet
• 420219 – website design consultancy
• 420222 – scientific research
• 420226 – electronic data storage
• 420227 – providing information relating to computer technology and programming via a website
• 420229 – providing virtual computer systems through cloud computing
• 420238 – unlocking of mobile telephones / unlocking of cell phones
• 420240 – creating and designing website-based indexes of information for others [information technology services]
• 420245 – electronic monitoring of personally identifying information to detect identity theft via the internet
• 420246 – electronic monitoring of credit card activity to detect fraud via the internet
• 420247 – software development in the framework of software publishing
• 420248 – platform as a service [PaaS]
• 420261 – user authentication services using single sign-on technology for online software applications
• 420266 – design of prototypes
• 420269 – mining of cryptocurrency / cryptomining
• 420274 – rental of data centre facilities / rental of data center facilities
• 420279 – user authentication services using blockchain technology
• 420283 – quantum computing
• 420295 – blockchain as a service [BaaS]
• 420302 – computer programming of smart contracts on a blockchain
• 420303 – hosting software platforms for virtual reality-based work collaboration
• 420311 – electronic storage of cryptocurrency

…porque la clase 42 es la que más ítems tiene, relacionados con la actividad de la empresa.

Más info aquí.

@NiPeGun

Técnico superior de ASIR
Especialista CETI de ciberseguridad
Campeón de Cyberlehia 2025

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